Our Story
In a country where nearly 70 million adults smoker — where the scent of krotek fills the air from Jakarta to the smallest villages — tobacco isn’t just a product. It’s a tradition. But tradition shouldn’t stand in the way of better choices.
For years, imported nicotine pouches offered a smoke-free alternative in theory, but not in practice. Unpredictable tariffs, erratic supply chains, and prices that exceeded most daily budgets kept them on the margins. The better option existed — just not for most Indonesians.
So we built our own. MODEN FREE is produced locally in Indonesia, using our group’s integrated supply chain across Indonesia and China. By manufacturing at home, we eliminated import delays, tariff markups, and the “premium tax” that foreign brands carry. What remains is a product that is stable, affordable, and made for the people who live here — not for export only.
Our Mission
To give every adult in Indonesia who wants to move away from traditional cigarettes a smoke-free nicotine product that is high-quality, reliable, and genuinely affordable — without compromising on safety or experience.
We believe that making the healthier choice should not require wealth. That’s why we keep reasonable price per can (half of what comparable imports cost), offer dual strengths (3mg for beginners, 12mg for heavy users), and use a wet-process formula for faster, more satisfying nicotine release. Our mission is simple: freedom from smoke, freedom from high prices, and freedom to choose what works for you.
Built to Perfection,Feel at Ease.
We pursue tangible quality via strict pH value, moisture control and precise manufacturing.
Our factory follows pharmace utical-grade standards for consistent product performance.
Adopting wet-process technology, our pouches deliver quicker nicotine release and a smoother unlike dry products that need time to take effect
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